4.4/5 stars out of 17,833 reviews
People like it best for: Using as a clay mask to cleanse the skin, remove blackheads, tighten and clear out pores, and treat acne. This bentonite clay mask has a serious cult following, if you didn’t already know! It can be mixed with organic, unfiltered apple cider vinegar or water to create a paste, and it should be used just once or twice a week.
4.5/5 stars out of 10,540 reviews
People like it best for: Reducing and preventing acne and breakouts, toning and tightening pores, and keeping redness at bay. It also smells ah-maaaazing.
People like it best for: Offering an effortless and affordable way to channel your inner Rihanna. This duo of Fenty bestsellers features the iconic Killawatt Freestyle Highlighter and Gloss Bomb in travel-friendly sizes so you can glam it up while you’re on-the-go.
4.1/5 stars out of 16,93 reviews
People like it best for: Creating all types of warm eyeshadow looks on a budget. This palette features 35 different shades for $23!
4.1/5 stars out of 5,583 reviews
People like it best for: Fading scars and stretch marks, and evening out skin tone. Commenters seem to find it especially helpful for reducing the prominence of acne scars (though plenty of people have reported that it works for scars they received from surgery or injuries), and lots of women swear by it for preventing or reducing their pregnancy-related stretch marks.
4.3/5 stars out of 2,222 reviews
People like it best for: Taking their cleansing routine to the next level. This cult-classic product is the first step in double cleansing, a popular J-beauty technique. It removes every trace of makeup, perfectly prepping your skin to be properly cleaned by your face wash of choice.
4.1/5 stars out of 1,468 reviews
People like it best for: Sculpting cheekbones effortlessly! This handy palette provides an assortment of shades for all highlighting and contouring needs. Reviewers love both the formula and the shade assortment.
4/5 stars out of 7,702 reviews
People like it best for: Removing unwanted facial hair in a flash! You can use this on all types of hair (like lip and chin) to remove fuzz in a hurry. Your skin will be left soft and smooth!
4.3 stars out of 17,571 reviews
People like it best for: Whitening teeth without harmful chemicals and being gentle on sensitive gums and teeth. It looks truly disgusting as you use it, but the results are pretty serious.
4.3/5 stars out of 5,400 reviews
People like it best for: Drying super quickly and keeping nails protected, for a manicure that actually lasts. Reviewers say it literally works within minutes!
4.1/5 stars out of 9,217 reviews
People like it best for: Buffing away the dead and dry skin on the heels and bottoms of feet. The before-and-after photos in the comments section are insane.
4.4/5 stars out of 8,384 reviews
People like it best for: Helping to support the growth of healthy nails, skin, and hair. Most reviewers use it and like it best for its hair-growing purposes. We agree!
4.5/5 stars out of 4,370 reviews
People like it best for: Intensely moisturizing even the most sensitive skin, and for dealing with winter dryness. The lotion is unscented and noncomedogenic, so it won’t cause irritation.
4.0/5 stars out of 4,994 reviews
People like it best for: Lengthening lashes using fibers that cling onto each hair and build volume. It’s also smudge-resistant, which means no more raccoon eyes!
3.5/5 stars out of 8,190 reviews
People like it best for: Literally peeling an entire layer of dead skin off your feet. You treat them, and then over the course of a few days you will, according to one reviewer, molt like a reptile. It’s actually kind of disgusting to look through the pictures from reviews, but people swear it works like a miracle!
4.2/5 stars out of 6,656 reviews
People like it best for: Hydrating and softening the skin, reducing the appearance of fine lines, and brightening your complexion
3.8/5 stars out of 5,247 reviews
People like it best for: Drying and styling your hair all at once. This tool actually blows hot air out of the vents as you brush it, cutting out the need for a bulky blow dryer! Reviews on Amazon say it works well (and quickly), and a lot of people recommend it specifically for travel.
4.2/5 stars out of 5,539 reviews
People like it best for: Being so fun to use! This mask foams and bubbles up on your face as you sit, and then rinses off gently with water. Users report that it feels tingly and tickly as the bubbles grow and pop on your face.
4.4/5 stars out of 5,898 reviews
People like it best for: Preventing frizz and giving hair a smooth finish after styling. Users also cite that it works really well as a moisturizer because it doesn’t leave your skin feeling oily or sticky.
4.2/5 stars out of 7,816 reviews
People like it best for: Cleaning out pores, getting rid of blackheads, and getting rid of excess oils without drying the skin.
4.3/5 stars out of 30,347 reviews
People like it best for: Straightening hair quickly, and easily adding in waves/gentle curls, which can be done by wrapping the hair around the barrels. It also comes with a free argan-oil treatment, and it can be purchased in first- or second-generation versions (with just a $10 price difference).
4.2/5 stars out of 5,850 reviews
People like it best for: Deeply cleansing and exfoliating skin (similar to a Clarisonic, but less expensive). Users report that it has helped to reduce and prevent acne and kept their pores clean.
4.1/5 stars out of 9,083 reviews
People like it best for: Helping hair to grow in thick and healthy. It seems that users come from one of two perspectives: either they’ve experienced thinning or hair loss (that isn’t medical-treatment-related), or they’re afraid of losing their hair due to family histories of hair thinning. It’s also used and loved by men dealing with balding!
4.1/5 stars out of 7,300 reviews
People like it best for: Heating up super fast (in just 30 seconds!), providing soft, wavy curls, and turning off after 60 minutes, because safety! This wand doesn’t have a clamping attachment, so you use your hands to wrap the hair around the wand. The barrel of this one slopes from 1 to 1.5 inches thick, so you can choose how tight of a curl you want.
4.1/5 stars out of 4,656 reviews
People like it best for: Brightening and smoothing out the skin, providing serious moisturizing power, and firming up fine lines and wrinkles.
4.2/5 stars out of 5,330 reviews
People like it best for: Preventing and getting rid of acne and redness, plus reducing acne scars. Keep in mind that rosehip oil is basically orange-colored, and it can stain white pillowcases when used overnight. A darker pillowcase is definitely recommended!
4.7/5 stars out of 6,071 reviews
People like it best for: Keeping natural hair moisturized and bouncy, melting down to make homemade skin care products like body butters and hair masks, and using it directly on super dry skin or eczema.
4/5 stars out of 3,878 reviews
People like it best for: Seriously volumizing and lengthening lashes without smudging. They’re also cruelty-free!
4.1/5 stars out of 4,638 reviews
People like it best for: Doing exactly what it says it’s gonna do! This liner stays on ALL day, and commenters also love its pointed tip — perfect for precision cat-eyes.