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The 30 Best-Selling Beauty Products on Amazon – They Are Worth the Hype!

Here are the top rated and top selling beauty products on Amazon. You can trust these are worth the money as they are all rated between 4 and 5 starts and have over 1,000 reviews on Amazon…
1. Aztec Secret Indian Healing Clay

4.4/5 stars out of 17,833 reviews

People like it best for: Using as a clay mask to cleanse the skin, remove blackheads, tighten and clear out pores, and treat acne. This bentonite clay mask has a serious cult following, if you didn’t already know! It can be mixed with organic, unfiltered apple cider vinegar or water to create a paste, and it should be used just once or twice a week.

3. Thayers Alcohol-free Rose Petal Witch Hazel with Aloe Vera

4.5/5 stars out of 10,540 reviews

People like it best for: Reducing and preventing acne and breakouts, toning and tightening pores, and keeping redness at bay. It also smells ah-maaaazing.


4. Fenty Beauty by Rihanna Bomb Baby Mini Lip and Face Set

4.5 stars/5

People like it best for: Offering an effortless and affordable way to channel your inner Rihanna. This duo of Fenty bestsellers features the iconic Killawatt Freestyle Highlighter and Gloss Bomb in travel-friendly sizes so you can glam it up while you’re on-the-go.

5. Morphe Pro 35 Color Eyeshadow Palette

4.1/5 stars out of 16,93 reviews

People like it best for: Creating all types of warm eyeshadow looks on a budget. This palette features 35 different shades for $23!


6. Bio-Oil Skincare Oil

4.1/5 stars out of 5,583 reviews

People like it best for: Fading scars and stretch marks, and evening out skin tone. Commenters seem to find it especially helpful for reducing the prominence of acne scars (though plenty of people have reported that it works for scars they received from surgery or injuries), and lots of women swear by it for preventing or reducing their pregnancy-related stretch marks.


7. DHC Deep Cleansing Oil

4.3/5 stars out of 2,222 reviews

People like it best for: Taking their cleansing routine to the next level. This cult-classic product is the first step in double cleansing, a popular J-beauty technique. It removes every trace of makeup, perfectly prepping your skin to be properly cleaned by your face wash of choice.

8. Aesthetica Cosmetics Cream Contour and Highlighting Makeup Palette

4.1/5 stars out of 1,468 reviews

People like it best for: Sculpting cheekbones effortlessly! This handy palette provides an assortment of shades for all highlighting and contouring needs. Reviewers love both the formula and the shade assortment.

9. Finishing Touch Flawless Women’s Painless Hair Remover

4/5 stars out of 7,702 reviews

People like it best for: Removing unwanted facial hair in a flash! You can use this on all types of hair (like lip and chin) to remove fuzz in a hurry. Your skin will be left soft and smooth!

10. Active Wow Teeth Whitening Charcoal Powder Natural

4.3 stars out of 17,571 reviews

People like it best for: Whitening teeth without harmful chemicals and being gentle on sensitive gums and teeth. It looks truly disgusting as you use it, but the results are pretty serious.

11. Seche Vite Dry Fast Top Nail Coat

4.3/5 stars out of 5,400 reviews

People like it best for: Drying super quickly and keeping nails protected, for a manicure that actually lasts. Reviewers say it literally works within minutes!


12. Amope Pedi Perfect Electronic Foot File

4.1/5 stars out of 9,217 reviews

People like it best for: Buffing away the dead and dry skin on the heels and bottoms of feet. The before-and-after photos in the comments section are insane.


13. Sports Research Biotin Supplements

4.4/5 stars out of 8,384 reviews

People like it best for: Helping to support the growth of healthy nails, skin, and hair. Most reviewers use it and like it best for its hair-growing purposes. We agree!


14. CeraVe Moisturizing Cream

4.5/5 stars out of 4,370 reviews

People like it best for: Intensely moisturizing even the most sensitive skin, and for dealing with winter dryness. The lotion is unscented and noncomedogenic, so it won’t cause irritation.

15. Mia Adora 3D Fiber Lash Mascara

4.0/5 stars out of 4,994 reviews

People like it best for: Lengthening lashes using fibers that cling onto each hair and build volume. It’s also smudge-resistant, which means no more raccoon eyes!


16. Baby Foot Exfoliant Foot Peel

3.5/5 stars out of 8,190 reviews

People like it best for: Literally peeling an entire layer of dead skin off your feet. You treat them, and then over the course of a few days you will, according to one reviewer, molt like a reptile. It’s actually kind of disgusting to look through the pictures from reviews, but people swear it works like a miracle!


17. Cosmedica Skincare Hyaluronic Acid Serum

4.2/5 stars out of 6,656 reviews

People like it best for: Hydrating and softening the skin, reducing the appearance of fine lines, and brightening your complexion


18. John Frieda Hot Air Brush

3.8/5 stars out of 5,247 reviews

People like it best for: Drying and styling your hair all at once. This tool actually blows hot air out of the vents as you brush it, cutting out the need for a bulky blow dryer! Reviews on Amazon say it works well (and quickly), and a lot of people recommend it specifically for travel.


19. Elizavecca Milky Piggy Carbonated Bubble Clay Mask

4.2/5 stars out of 5,539 reviews

People like it best for: Being so fun to use! This mask foams and bubbles up on your face as you sit, and then rinses off gently with water. Users report that it feels tingly and tickly as the bubbles grow and pop on your face.


20. PURA D’OR Moroccan Argan Oil

4.4/5 stars out of 5,898 reviews

People like it best for: Preventing frizz and giving hair a smooth finish after styling. Users also cite that it works really well as a moisturizer because it doesn’t leave your skin feeling oily or sticky.


21. Pure Body Naturals Dead Sea Mud Mask

4.2/5 stars out of 7,816 reviews

People like it best for: Cleaning out pores, getting rid of blackheads, and getting rid of excess oils without drying the skin.


22. HSI Professional Ceramic Tourmaline Ionic Flat Iron

4.3/5 stars out of 30,347 reviews

People like it best for: Straightening hair quickly, and easily adding in waves/gentle curls, which can be done by wrapping the hair around the barrels. It also comes with a free argan-oil treatment, and it can be purchased in first- or second-generation versions (with just a $10 price difference).


23. Olay ProX Advanced Cleansing System with Facial Brush

4.2/5 stars out of 5,850 reviews

People like it best for: Deeply cleansing and exfoliating skin (similar to a Clarisonic, but less expensive). Users report that it has helped to reduce and prevent acne and kept their pores clean.


24. PURA D’OR Original Anti-Thinning Shampoo

4.1/5 stars out of 9,083 reviews

People like it best for: Helping hair to grow in thick and healthy. It seems that users come from one of two perspectives: either they’ve experienced thinning or hair loss (that isn’t medical-treatment-related), or they’re afraid of losing their hair due to family histories of hair thinning. It’s also used and loved by men dealing with balding!


25. Remington Studio Salon Collection 1-1.5 Inch Ceramic Curling Wand

4.1/5 stars out of 7,300 reviews

People like it best for: Heating up super fast (in just 30 seconds!), providing soft, wavy curls, and turning off after 60 minutes, because safety!  This wand doesn’t have a clamping attachment, so you use your hands to wrap the hair around the wand. The barrel of this one slopes from 1 to 1.5 inches thick, so you can choose how tight of a curl you want.


26. Radha Beauty Retinol Moisturizer Cream

4.1/5 stars out of 4,656 reviews

People like it best for: Brightening and smoothing out the skin, providing serious moisturizing power, and firming up fine lines and wrinkles.


27. Radha Beauty Rosehip Oil

4.2/5 stars out of 5,330 reviews

People like it best for: Preventing and getting rid of acne and redness, plus reducing acne scars. Keep in mind that rosehip oil is basically orange-colored, and it can stain white pillowcases when used overnight. A darker pillowcase is definitely recommended!


28. Better Shea Butter Unrefined Shea Butter

4.7/5 stars out of 6,071 reviews

People like it best for: Keeping natural hair moisturized and bouncy, melting down to make homemade skin care products like body butters and hair masks, and using it directly on super dry skin or eczema.


29. It’s So BIG Volumizing Mascara by Elizabeth Mott

4/5 stars out of 3,878 reviews

People like it best for: Seriously volumizing and lengthening lashes without smudging. They’re also cruelty-free!


30. Stila Stay All Day Waterproof Liquid Eye Liner

4.1/5 stars out of 4,638 reviews

People like it best for: Doing exactly what it says it’s gonna do! This liner stays on ALL day, and commenters also love its pointed tip — perfect for precision cat-eyes.


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